June 09, 2023.

Softech Expands Global Footprint

Softech, adynamic Serbian startup company, is making waves in the global tech industry with its flagship Enterprise B2B SaaS product – Digital Spark™. As part of its rapid expansion, the company has announced the opening of a new branch office in Madrid, Spain, marking a significant milestone in its journey towards international success. The timing couldn’t be more perfect, as Softech showcase its innovative solution at the prestigious South Summit event in Madrid.

The company’s founder, Ognjen Lukic, explained that, even though Softech wasn’t physically present in European union until now, it has been operating across European market for many years.

“Recognizing the importance of a strategic presence in key international markets, Softech has decided to establish a branch office in Madrid, Spain. The vibrant tech ecosystem and favourable business environment make Madrid an ideal location for the company’s global expansion plans”, states Lukić.

Madrid branch office will serve as a hub for business development, sales, and customer support in the European market. This move not only allows Softech to establish closer proximity to its European clients but also enables the company to tap into the rich talent pool and innovative spirit of the Spanish capital.

To coincide with the announcement of its Madrid branch office, Softech has chosen the South Summit event as an opportunity to showcase its groundbreaking product, Digital Spark™, to a global audience. South Summit is one of Europe’s leading innovation and entrepreneurship conferences, attracting investors, industry leaders, and startups from around the world.

Softech’ journey from a Serbian startup to a global player is a testament to its unwavering commitment to innovation, customer-centricity, and ambitious growth plans. With the opening of its Madrid branch office and participation in the South Summit event, the company is poised to make a significant impact on the international tech scene.

As Softech continues to disrupt the industry with its revolutionary product, Digital Spark™, it is set to empower businesses worldwide, enabling them to thrive in the digital era. With its expanding global footprint and dedication to excellence, Softech is undoubtedly a force to be reckoned with in the B2BSaaS space.

Digital Spark™ leverage sales

Digital Spark™ streamlines and leverage sales by strengthening the role of the salesperson as a key link in the sales chain. “We believed that companies could increase sales by digitizing their sales processes, and we have succeeded in that. By using our B2B, SaaS solution, companies can increase their quarterly sales by up to 48%, while simultaneously increasing their profit margin by up to 22%,” said Ognjen Lukić, the company’s founder.

“We have demonstrated the application of our solution in five of the fastest-growing industries. More than 105,000users in 11 European countries use Digital Spark™ on a daily basis as a tool for their sales activities,” Lukić emphasized.

About company: Innovative Solutions Driving Growth

Softech has emerged as a leader in the Serbian startup ecosystem, specializing in cutting-edge software solutions designed to revolutionize business and sales processes. The company’s flagship product, Digital Spark™, is an Enterprise B2B SaaS platform that offers comprehensive digital transformation solutions to streamline operations and enhance productivity for businesses of all sizes.

With a focus on serving both domestic and international markets, Softech has successfully garnered a strong client base, spanning industries such as telecommunications, finance, pharmaceutical industry, consumer electronics  and logistics. The company’s ability to adapt its products to suit diverse business needs has been instrumental in its rapid expansion.

Softech’ meteoric rise can be attributed to its commitment to innovation, user-centric design, and unwavering dedication to customer satisfaction. Within a short span of time, the company has experienced unprecedented growth, earning the reputation of being the fastest-growing startup in the region.